Ulta reviews are where beauty buyers compare. Scrape them for angles.
Adlicio reads the reviews on any public Ulta product page and ranks the comparison and value language into ad angles, each with a hook line and the quotes behind it.
★ 4.5 on the Chrome Web Store · no card needed
“Total dupe for the high-end one, half the price.”
“Switched from my usual foundation and never going back.”
“Shade ran way darker than it looked online.”
Buyers want proof it matches the pricier product before they switch
“Total dupe, half the price.” The line that ends the debate for switchers.
Ulta's catalogue runs from mass to prestige, so its reviews are full of comparison: this dupes that, I switched from this, it costs less and does the same thing. Adlicio reads the public reviews on any product page and clusters that comparison and value language into ranked angles, the claims to lead with and the doubts to disarm.
What can you do with Ulta reviews?
Scrape the dupe and switched-from language, then position against what buyers name.
Pull value reviews for the price-versus-result trade-offs that decide the purchase.
Lift verbatim before-and-after language to write copy in buyers' own words.
Read critical reviews for shade, irritation, and longevity complaints to answer.
How does the Ulta scraper work?
- 01Paste an Ulta product URL
Any public product page a logged-out shopper can see. No API key, no code.
- 02Adlicio reads the reviews
It clusters the repurchase raves, the skin-type caveats, and the dupes shoppers compare in about 60 seconds.
- 03You get ranked angles
Each with a hook line and the shopper quotes behind it, ready for Claude or ChatGPT.
The honest limits: Adlicio only reads what is already public, and it never posts, votes, or messages on your behalf.
“Really user-friendly for pulling comments from a thread, and the files it spits out are perfectly formatted, no messy cleanup needed.”
Ulta scraper FAQ
Does this use the Ulta API?+
No. Adlicio reads publicly visible reviews on a product page, the same content any shopper sees, with no Ulta API key and no code.
Full guide: how to scrape Ulta reviews →What can it pull from Ulta?+
The public reviews on a product page, the star rating and text, which feed the same angle engine as every other source.
How is this different from scraping Sephora?+
Ulta spans mass to prestige, so its reviews lean on comparison and value, what dupes what and whether it is worth it, surfacing a different class of angle than the prestige-first Sephora crowd.
Is scraping Ulta reviews allowed?+
Adlicio only reads what is already public and takes no action on your behalf. It never posts, rates, or buys.
What do I actually get back?+
Ranked angles: the recurring comparisons and complaints by frequency, a hook line for each, and the verbatim Ulta quotes behind them, ready to test or drop into Claude or ChatGPT.
Go deeper on Ulta
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Turn Ulta reviews into one testable angle.
Start with one public page. Adlicio returns the angle, hook, and proof to try next.