#1
“Wide feet finally find a fit (without the orthopedic-shoe look)”
TensionWide-foot buyers feel forced into ugly orthopedic optionsTriggerRelief + self-image
47 reviews · Amazon · Reddit · Trustpilot
AUDIENCE RESEARCH PLATFORM
Turn raw customer language into winning ad angles
Reddit's the only place on the internet where people describe their problems without performing. We mine it (plus Amazon, Trustpilot, Etsy, Steam, and 10+ more) and turn the comments into a ranked leaderboard of emotional drivers, objections, and ad-ready angles. Stop throwing creatives at the wall.
Trusted by 10,000+ e-commerce operators and copywriters
hookcollective · live preview
keyword
best running shoes for wide feet
#2
“The running shoe my podiatrist actually approved”
TensionFoot pain after long runs, distrust of marketing claimsTriggerAuthority validation
31 reviews · Reddit · Quora · YouTube
#3
“I cancelled my Brooks subscription after one run in these”
TensionSubscription fatigue + brand loyalty doubtTriggerSwitch / regret reversal
22 reviews · Trustpilot · Etsy · Reddit
Used by teams at
“Found 6 angles in my first session that my $5k/mo agency had never tested. Two of them are now my top performers.”
E-commerce operator
DTC brand · $80k/mo
Mining real customer language across 15+ review platforms
Amazon
Reddit
Trustpilot
Etsy
Steam
YouTube
Hacker News
Quora
Google Maps
Product Hunt
Notion
HOW IT WORKS
Build the brain of your customer in 4 steps
Stop opening 20 Reddit tabs and dragging CSVs into Claude. We do the scraping, the leaderboard, and the angle generation in one click.
Get started free
Trusted by 10,000+ e-commerce operators and copywriters
01
Scrape 1,000+ comments in seconds
Type your keyword. We pull every comment, review, and forum thread where your customer described their problem without performing for the algorithm.
02
Get the pain-point leaderboard
Reddit, Amazon, Trustpilot, Etsy, Steam, plus 10+ more. We rank the top emotional drivers (dismissal, exhaustion, identity theft, morning dread) sized by how often they came up.
03
30 angles per search, ranked
Each angle ships with the tension, the trigger, and a one-sentence hook line. If you can't write the angle in one sentence, it's not ready, so we make sure they all are.
04
Pipe straight into your stack
One-click into ChatGPT, Claude, or Google Docs. CSV or JSON if you prefer. Your customer's brain is already loaded.
Get started free
Free to start. No credit card required.
WHAT YOU GET
Everything you need to stop throwing ads at the wall
Get started free
Free to start, no credit card required.
COMPARISON
Throwing 100 ads at the wall vs. real research
Mines 15+ review platforms
Pain-point leaderboard, ranked
Verbatim quotes, not summaries
Built for e-commerce buyers
No API dependency / shutdown risk
Direct ChatGPT & Claude integration
HookCollective
Raw ChatGPT
GummySearch
Manual research
DR agency
Get started free
Free to start, no credit card required.
REVIEWS
What e-commerce teams say about HookCollective
“Cancelled my $5k/mo agency. Found 6 angles in my first session that they had never tested.”
E-commerce operatorDTC apparel · $80k/mo
“Every ad I write is now built on what real reviewers complained about. Conversion is up 34%.”
Direct response copywriterFreelance · 40+ accounts
“This is what GummySearch wished it was. 15 platforms instead of 1, and the AI ranking actually saves me time.”
Performance marketerB2B SaaS
“Replaced 3 hours of manual review reading with a 30-second scan. The angle output reads like an experienced copywriter wrote it.”
Marketing directorMid-market e-commerce
Get started free
Free to start , no credit card required.
BY THE NUMBERS
Research is where the magic happens.
1,000+
Comments scraped per search, in under 5 minutes, without opening 20 Reddit tabs
30
Ranked, ad-ready angles generated per search, each with tension, trigger, and a one-sentence hook
15+
Platforms mined in a single search, Reddit, Amazon, Trustpilot, Etsy, Steam, and 10+ more
Free to start. Trusted by 10,000+ marketers.
Get started freePRICING
Replace a $5k/mo agency for less than the cost of one ad test
Free to start. Cancel anytime. Most operators recover the monthly fee in their first winning angle.
Free
Try it free. See your first angle in 5 minutes.
$0/month
Get started free- 1 angle batch / month
- Reddit + Hacker News + YouTube
- AI angle ranker (tension / trigger)
- CSV export
Pro
For copywriters and solo operators who ship ads weekly.
$9/monthwas $4.99
Start Pro- 5 angle batches / month
- All 15+ platforms (Amazon, Trustpilot, Etsy, Steam, Quora …)
- AI angle ranker with structured fields
- Google Docs + CSV + JSON export
- ChatGPT & Claude integration
- Priority email support
Studio
For e-commerce teams replacing $5k/mo agency fees.
$29/monthwas $19.99
Start Studio- Unlimited angle batches
- All 15+ platforms + early access to new ones
- Team workspace (5 seats)
- Custom platform requests
- Dedicated Slack channel
All plans billed monthly in USD. No credit card required for Free.
chatgpt
claude
g-docs
notion
zapier
INTEGRATIONS
Connects to your stack out of the box
ChatGPT and Claude integrations are native, the extension injects scraped customer language directly into your conversations. Google Docs export is one-click. Webhooks for Discord, Telegram, and Slack come standard.
stripe
discord
telegram
slack
make
GET STARTED
Stop throwing creatives at the wall. Build the brain of your customer instead.
Try it free. No credit card. No agency invoice. Just the angles your buyers already wrote for you.
10,000+ e-commerce operators and copywriters use HookCollective
GummySearch was Reddit-only, ran on the Reddit API, and shut down over commercial-licensing issues. HookCollective scrapes 15+ platforms (Amazon, Trustpilot, Reddit, Etsy, Steam, YouTube, Quora, Hacker News, Google Maps, Product Hunt, and more) via your browser session, no API dependency, no shutdown risk, and you get 14× the source coverage in one tool.
Reddit, Amazon (across 20 country marketplaces), Trustpilot, Etsy, Steam (game and community reviews), YouTube comments, Hacker News, Quora, Google Maps, Product Hunt, Notion, and more. New platforms are added every quarter, request what you need.
No. HookCollective runs as a Chrome extension that uses your normal browser session, so it sidesteps every platform's API entirely. Install, search, get angles. That's the whole flow.
We scrape thousands of real reviews/comments per query, then cluster them by structured fields: tension (the underlying pain), objection (what's stopping them), emotional trigger (why it hurt), and a candidate hook line. Each angle is ranked by frequency × specificity, so the top angles aren't just popular, they're the ones a copywriter would actually use.
Yes, natively. The Chrome extension injects scraped customer language directly into your ChatGPT or Claude conversation when you click the HookCollective button inside those tools. No copy-paste, no prompt engineering. Use whichever model you prefer.
Free plan covers your first hook batch (no credit card). Pro at $4.99/mo unlocks 3 batches/month plus Reddit + YouTube + Hacker News. All Access at $19.99/mo unlocks all 15+ platforms, 100 batches/month, Google Docs export, and priority support. We're A/B testing higher tiers, check the pricing page for current rates.
CSV, JSON, and one-click Google Docs (OAuth-secured). Each export includes the structured angle fields (tension/objection/trigger/hook), the underlying source comments, and platform attribution so your team can verify any angle back to its source review.