Facebook comments still drive e-commerce. Read them at scale.
Older, higher-intent buyers spell out their hesitations in Facebook comments at length. Adlicio captures comments from public posts and ranks the patterns into structured ad angles, the objections to answer and the desires to lead with.
Browser-based. No Facebook API. Your first brief in 60 seconds.
Why Facebook comments are worth mining
Facebook is where a huge share of e-commerce buying still happens, and the comment sections under brand posts, public group posts, and ads are unusually candid. People over-explain. They argue. They describe exactly what they want and exactly what they're worried about, gold for a marketer selling to a 35+ audience.
Adlicio captures those comments from public Facebook posts through your browser session and runs them through its angle engine, clustering the recurring objections and surfacing the verbatim language buyers use, then ranking it all into a brief you can act on.
What you can do with Facebook comments
- Mine the comments under a competitor's Facebook ad or post to see exactly which objections their audience raises.
- Pull comments from public group posts in your niche to learn how buyers talk when they think no brand is listening.
- Build an objection bank for a 35+ audience whose hesitations look nothing like a TikTok crowd's.
- Turn comment language into long-form ad copy that mirrors how your buyers actually write.
Facebook scraper FAQ
Does this use the Facebook/Meta API?
No. Adlicio reads public comments through your own browser session, no API key, no Graph API terms. It captures what's publicly visible.
What can it capture on Facebook?
Public comments on public posts and pages. You point Adlicio at a public post URL and it captures the comment thread for analysis.
Why Facebook if everyone talks about TikTok?
A large, high-spending e-commerce demographic lives on Facebook and buys there. Their comment language is more explicit and objection-rich than younger platforms, which makes it ideal for direct-response copy.
Can I research several pages at once?
Yes. Aggregate comments across multiple posts or competitors into one brief to see the market-wide patterns.
What do I get back?
A structured brief: sub-audiences, the angles for each, and the verbatim quotes behind them, ready for copy or to feed into Claude or ChatGPT.
Turn Facebook comments into your next ad angle.
Get started free. No credit card. Mine Facebook alongside 15+ other platforms in one brief.
Free to start. No credit card.
product URL, competitor, or keyword
- Buyer repeat
- pain stack
- Belief gap
- objection map
- First test
- hook + brief