The comments under the posts buyers actually watch. Turned into ad angles.
Adlicio pulls the comments from any public Instagram post or Reel and ranks them into ad angles, each with a hook line and the verbatim quotes behind it.
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“Wait where do I even get this?? need it”
“@sarah this is the one I was telling you about”
“Looks great but does it actually work on curly hair?”
Demand is there but buyers can't tell if it fits them
“Where do I even get this??” Turn the comment into the call to action.
The comment section under a viral Reel or a competitor's post is one of the richest unfiltered customer-voice surfaces there is: people tag friends, ask what blocks a purchase, and say what made them stop scrolling. Adlicio captures those comments and ranks the recurring objections and desires into angles you can hand straight to a copywriter.
What can you do with Instagram comments?
Scrape a competitor's best Reel for the objections and desires voiced.
Pull your own top posts for the questions worth answering next.
Mine a creator's viral post for the phrases genuine excitement produces.
Build an objection bank so every ad opens against a stated hesitation.
How does the Instagram scraper work?
- 01Paste an Instagram post or reel URL
Any public post a logged-out visitor can see, yours or a competitor's. No API key, no code.
- 02Adlicio reads the comments
It clusters the questions, objections, and where-do-I-buy-it comments under the post in about 60 seconds.
- 03You get ranked angles
Each with a hook line and the comment quotes behind it, ready for Claude or ChatGPT.
The honest limits: Adlicio only reads what is already public, and it never posts, votes, or messages on your behalf.
“Really user-friendly for pulling comments from a thread, and the files it spits out are perfectly formatted, no messy cleanup needed.”
Instagram scraper FAQ
Does this use the Instagram API?+
No. Adlicio works through your own browser session, the same way you would read the comments yourself, so there is no API key and no third-party terms. It captures what is publicly visible.
Full guide: how to scrape Instagram comments →What can it scrape on Instagram?+
Public comments on posts and Reels. You point Adlicio at a public post URL and it captures the comment thread for the angle engine.
Will this get my account banned?+
Adlicio reads public content through your normal browser session and takes no action on your behalf, no posting and no bulk following.
Can I combine Instagram comments with other platforms?+
Yes, that is the point. Most teams pair Instagram with TikTok, YouTube, and review sites so the angles reflect how buyers talk across every surface.
What do I actually get back?+
Ranked angles: the recurring sub-audiences, a hook line for each, and the verbatim quotes behind them, ready to test as ad copy or drop into ChatGPT or Claude.
Guide: analyze competitor Instagram comments →Go deeper on Instagram
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Turn Instagram comments into one testable angle.
Start with one public page. Adlicio returns the angle, hook, and proof to try next.