Every ad metric from one set of numbers.

Every ad metric is a ratio of five raw numbers: spend, impressions, clicks, conversions, and revenue. Enter what you have above and the calculator derives the rest. The point is not the arithmetic, it is seeing all seven metrics from the same period side by side, because each one only means something next to the others.

Read them in funnel order, because each stage hands its problems to the next. CPM is what the auction charges you to be seen. CTR is whether your creative earns the click. CVR is whether the offer and landing page close it. CPA and ROAS are just the verdict those three write together. When ROAS disappoints, walk the chain in order and fix the first weak number you find, a cheap CPM cannot save an ad nobody clicks.

Benchmarks are a trap when read raw, a good CTR in one niche is a bad one in another. Compare each metric to your own account history first, then take the ROAS to your break-even ROAS. Profit starts there, not at an industry average.

When the weak number is CTR, the fix is creative, and the fastest route to sharper creative is scraping what your customers actually say.