Every active Meta ad a brand is running.

Search by brand and country to see competitor ads that are active on Facebook and Instagram. This ad spy tool groups repeated copy so one message does not look like several different ideas. It works as a focused Facebook ad spy by keeping the creative preview, start date, and Meta Ad Library source together. Use the days-running filter as a starting point, not proof that an ad is profitable.

Meta's Ad Library shows the active ads tied to a Facebook page. A brand search can return more than one advertiser, so check the advertiser chips and the page name on each card before you draw conclusions.

Days running is a useful filter because an advertiser keeps deciding to fund that creative. A long run does not prove a specific return, but it gives you a better starting point than a new ad that has not survived a budget decision yet.

Variants are ads with the same page, copy, and link title. Brands often repeat an angle across placements or creative files, so grouping those duplicates shows the underlying message instead of inflating the list.